Disney+ has taken the streaming world by storm ever since its launch in mid-November 2019 and it became even more popular after the debut of The Mandalorian, a web series that captured the hearts of so many fans.
There is nothing stopping the Mouse house, and now it has been reported that its Disney+ app has reached over 100 million installs on the Google Play Store alone. Despite facing stiff competition from the likes of Netflix, HBO Max, and Amazon Prime, Disney+ has developed a wildly successful streaming service with an incredible catalogue of movies and series.
The Disney+ app crossed 100 million downloads on the Play Store, only 16 months after it launched. Meaning, the streaming platform is continuously growing at an alarming pace and could become another household name for streamers around the world.
According to Android Police, the timing of this threshold is coincidentally interesting given that Disney announced just last week that it had reached 100 million subscribers.
“We can’t know how many people have signed up and cancelled during this time, so there’s no direct correlation to be drawn between subscribers and the platforms they’re using, but it still suggests a pretty high portion of viewers are watching through Android phones and tablets, or set-top boxes and televisions running Android TV.” – Android Police.
Netflix still holds the lead among streaming services with 200 million subscribers, while Amazon comes in second with 150 million subscribers on Prime Video. Disney+ holds up third place with 100 million, but if the 40 million Hulu (also majority-owned by Disney) subscribers are to be counted, the gap between second and third place gets a lot smaller.
Disney+ is on its way to becoming one of the top streaming services and if continues to add more series and movies to its catalogue, it will soon be within the leagues of its competitors. Its growing popularity is also attributed to the preinstalls on devices like the Nvidia Shield and several TVs.
However, the download numbers have been helped along with a lot of promos like the 3 months given to Chromebook users in the US and a few special package offers and giveaways available through partners like Verizon according to the Android Police.
Disney+ app reaches 100 million installs on the Google Play Store
While Netflix is currently undertaking a new feature update in hopes of preventing password-sharing among users on its service from friends and family, it should keep an eye on Disney and if it’s not careful, it might find itself lagging behind says Needham analyst Laura Martin, who rates Netflix shares an Underperform.
“We see Disney+ as a global predator for Netflix subs, reaching 100 million subs just 16 months after launch. It took Netflix 10 years to reach 100 million subs,” Martin said in a new research note making the rounds on Monday.
Netflix ended 2020 with about 210 million paid global subscribers. Martin said the low $6.99 price point for Disney+ — which has racked up more than 100 million subscribers and has a barrage of original content on tap this year — should allow it to make strong inroads into Netflix’s subscriber base.
Martin told Yahoo Finance Live the combination of new streaming competitors such as Disney+ and ViacomCBS’s Paramount+ and consumers leaving their homes post-vaccination could mean limited pricing power for Netflix.
“Yes, I think so,” Martin said on whether Netflix could have challenges successfully raising prices again. Netflix last raised prices in October 2020.
“If they do raise prices, they will lose subscribers and that by far is the biggest risk to valuation,” Martin added. “They trade at eight times revenue because they have growth credentials, which equates to a 35 times EBITDA multiple. It’s our view if they start losing subscribers, they will lose their growth credentials and be forced to be valued on an EV/EBITDA basis and give the stock 50% downside.” Says Martin.
Given the massive success of titles like Wandavision and The Mandalorian, including the platform adding at least a new movie just about every two weeks, Disney+ is likely to maintain a steady growing pace not forgetting the fact that the company is promising 100+ new titles every year, after all, it owns the rights to Star Wars, Marvel, and Pixar to mention but a few.
Author: Allan Bangirana
Allan Bangirana has a taste for all kinds of topics and usually writes about tech, entertainment, sports and community projects that make a difference in society.