Fundraising is challenging. So, don’t make it harder by making mistakes that hurt school fundraisers. This post outlines issues that campaigns may encounter and how to avoid problems. Stay on track and hit your fundraising goals.
Using the Wrong Fundraising Strategy
Silent auctions, door-to-door solicitations, pledges, and galas are all fundraising methods. There are no one-size-fits-all campaigns, and selecting the proper fundraiser is essential. Important inquiries like “What fundraisers worked in the past?” is something to ask before planning your next school fundraiser.
Some schools mimic other institutions and waste their time on ineffective campaigns because they expect similar fundraising results. Although trying new campaigns isn’t out of the picture, choosing effective strategies is best.
Having Unclear Goals
Clear direction is the most crucial aspect of fundraisers. What and how much do you need? Maybe the school needs money for new sports equipment or an updated auditorium. Regardless of your intentions, you need clear goals. The more specific, the better! You can tell donors, “We’re raising $5,000 for a new stage in the auditorium.” The point is to discuss the campaign’s purpose and encourage donations.
No Fundraiser Kick-Off
A mistake that hurts school fundraisers is failing to actually kick off the campaign. It’s an opportunity to raise awareness and excitement for the fundraiser. Think of it as blowing a whistle before a race. It jumpstarts excitement and prepares students, teachers, and volunteers for the road ahead.
Too often, fundraisers have soft launches with low awareness. The kick-off creates a focal point for the campaign and promotional efforts. Additionally, kick-off events are encouraging to participants. It boosts everyone’s confidence and encourages them to reach fundraising goals.
Poor Tracking of Funds
Poor tracking of funds can be an issue with students, especially younger kids participating in the fundraiser. Losing track of money or not following up with donors can impact the campaign’s progress. You need a way to measure success in any fundraiser, especially school campaigns. Consider using spreadsheets or online trackers to follow the progress and measure the fundraiser’s success.
Failing to Set Deadlines
Every successful fundraiser requires a start and end date. Furthermore, students should know the end date to ensure they reach out to donors in time. Typically, school fundraisers span two to three weeks as it’s adequate time for students to volunteer without losing interest in the campaign.
Also, read: Why Is An Emergency Fund Important?
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