EA Sports Has Ended Its Partnership with FIFA and Has Changed Its Name Too - Newslibre

EA Sports Has Ended Its Partnership with FIFA and Has Changed Its Name Too

Popular video game franchise FIFA, which is under EA Sports is changing its name to something else after the publisher ended its long-term partnership with the world football association FIFA.

The partnership which had lasted for over three decades has now come to an end with EA announcing that the FIFA series will officially change its name to EA Sports FC after this year’s FIFA 23. The current deal will end at the completion of the women’s World Cup next summer.

According to the EA Sports blog post, the name change would take place after the next FIFA game, with more information coming about the first EA Sports FC in July 2023. “This new independent platform will bring fresh opportunity – to innovate, create and evolve,” reads a message from Group GM of EA Sports, Cam Weber.

The end of the partnership will be leading to some new changes with the World Cup and other FIFA controlled events no longer featured in the game. Most players and clubs will still be usable as the game goes through a rebrand.

The FIFA video game series is said to have reportedly generated more than $20 billion in sales over the past 20 years, with FIFA receiving $150 million per year from EA Sports alone. It is also said that the governing body wanted to double the payout but seeing how the partnership has come to an end, it’s no surprise.

FIFA released a statement earlier that stated it had “diversified its gaming rights” and would be launching new games with third-party studios. FIFA president Gianni Infantino said that going forward, the FIFA name would be attached to the “only authentic, real game” on the market.

“I can assure you that the only authentic, real game that has the FIFA name will be the best one available for gamers and football fans,” Infantino said. “The FIFA name is the only global, original title. FIFA 23, FIFA 24, FIFA 25 and FIFA 26, and so on – the constant is the FIFA name and it will remain forever and remain the best.”

In a statement, EA Sports announced the EA Sports FC title as the “future of football” for the company, saying that the new venture plans to “take global football experiences to new heights.”

FIFA to Officially Change Its Name to EA Sports FC

“Next year, EA SPORTS FC will become the future of football from EA SPORTS. Alongside our 300+ license partners across the sport, we’re ready to take global football experiences to new heights, on behalf of all football fans around the world.

Everything you love about our games will be part of EA SPORTS FC – the same great experiences, modes, leagues, tournaments, clubs and athletes will be there. Ultimate Team, Career Mode, Pro Clubs and VOLTA Football will all be there. Our unique licensing portfolio of more than 19,000+ players, 700+ teams, 100+ stadiums and 30 leagues that we’ve continued to invest in for decades will still be there, uniquely in EA SPORTS FC. That includes exclusive partnerships with the Premier League, LaLiga, Bundesliga, Serie A, the MLS – and more to come” – said Cam Weber, EVP, Group GM EA SPORTS & Racing

EA had previously said it was exploring the idea of renaming the series and went on to trademark the new name, given the fact that previous reports had suggested that FIFA wanted to charge EA $1 billion every four years to use the name which frankly is way too much.

According to IGN, EA CEO Andrew Wilson reportedly said that the only value the FIFA name offers EA outside of a World Cup year is the “four letters on the front of the box.” He apparently added, “I would argue – and this may be a little biased – that the FIFA brand has more meaning as a video game than it does a governing body of soccer.”

FIFA 23 is expected to be released in the fall of this year.

 

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EA Sports Has Ended Its Partnership with FIFA and Has Changed Its Name Too 1

Author: Allan Bangirana

Allan Bangirana has a taste for all kinds of topics and usually writes about tech, entertainment, sports and community projects that make a difference in society.

He writes for Newslibre and Spur Magazine. He is also the co-founder of the Innovware project and a freelance consultant passionate about technology and web.

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