Stanbic Bank Uganda has launched a new brand campaign with a fresh, bold, and captivating brand promise including a payoff line feature that aims to deepen connections with clients and reaffirm the bank’s commitment to helping clients realize their dreams.
Launched today, the campaign will run for the next six months and will unpack the bank’s new aspirations and client solutions which have been customized and speak to the current needs and demands.
Stanbic Bank Uganda is part of the Standard Bank Group, one of Africa’s largest bank by assets. The Standard Bank Group last year reported total assets of R2.3 trillion (about USD163 billion) on 31 December 2019, with its market capitalization valued at R277 billion (USD20 billion).
The group has direct, on-the-ground representation in 20 African countries and 5 global financial centers. It also has more than 1,100 branches and 9,000 ATMs across Africa, making it one of the largest banking networks on the continent. It provides global connections backed by deep insights into the countries where it operates.
Explaining the new campaign, Stanbic Bank’s Chief Executive, Anne Juuko said, “This is a new chapter for our brand as we evolve with our customers and walk the journey to help them achieve their dreams. Today’s customers want more than just a service, they are looking for a brand that believes in them, inspires them, and walks with them – a brand that tells them that their hopes and dreams matter. Therefore, Today marks a significant milestone and I am pleased to announce our new brand promise: “Finding New Ways To Make Dreams Possible”.
“The new age Customer yearns for connection. We want to be the brand that is in sync with what our customers believe and aspire for so that we are a part of their journey to help make their dreams possible.” She said.
Stanbic Bank Uganda launches a new brand campaign with a fresh, bold, and captivating brand promise
Ms. Juuko further announced, “I am also pleased to unveil our new brand payoff line that underpins our aspirations; It Can Be.” It Can Be is about being courageous, innovative, authentic, and bold in everything we do. We want to engage with our clients by asking the deep questions and thinking of the unconventional and create unique solutions. It’s also about attitude and having a positive approach to achieving goals as we help our clients realize their vision of a brighter future.
Now more than ever is a critical time for us to reaffirm how our brand will support our clients through this difficult time. As we go through this period, we want to remain the anchor that uplifts our clients and helps them sustain the future success of businesses.
Through the new brand campaign, Stanbic Bank will showcase its role in creating new opportunities for clients and how it will revolutionize the customer experience by making it different, exceptional, and unforgettable. As such the Bank will unpack its values and offerings; Through being people-focused, offering smart solutions for entrepreneurship, being at the forefront of useful innovation, doing the right business the right way, partnering with the right people and maintaining a courageous spirit to find new ways to make dreams possible.
Author: Moses Echodu
Moses is an avid Sports and Tech enthusiast. He loves to keep up to date with all the latest information and research on some of the most compelling stories.