Airtel has tried its best in the past 8 months or so to change its product line up and customer support service and its even reported it made its first serious profit last year unlike before.
There are so many packages they offer that most of their customers don’t even know some of them exist on the *100# menu.
Many are familiar with the Data Night Bundle though, because you get 1GB at only 2,000/= that lasts from midnight to 7am in the morning.
If you’re very old or you do a lot of work during the day and are an early riser, this is definitely not for you because you’ll most likely pass out before finishing it. Airtel probably knows this, so starting around early 2017 it rolled out a feature that allows you to carry over your data – just like Smile and Vodafone did.
You would simply have to make sure that by midnight or if you were lucky before 30 minutes into minute, you load another Night bundle and Airtel would add your existing data to the new one.
Why is 1GB of Data such a big deal that people would even stay up at night just to access it?
The hustle is real these days, many would rather save the 2,000/= they would have spent on 300MB and use it to get 3 times that data.
Most of the youth use it to download movies, update TV show episodes, catch up on YouTube, learn online, build online empires, stream, gaming and so much.
That means this offer has a lot of instrumental value than it is given credit for. Imagine if Airtel went ahead and brought packages for a 5GB Night pack and also orchestrated a well-priced cheaper 10GB Night pack that could run for a full week. Sales would be through the roof and we would have more inspiration for innovators to take advantage of online resources.
Besides the Night Data Bundle, how about the Paka Night Bundle?
The Paka Night Bundle, previously known as Ova Nite has been around for as long as the inception of the fallen Warid Telecom. I can remember some very pleasant memories engrained by this cheap call bundle.
Of course, it has gone on decreasing by the years. At first, you would get unlimited calls from 10p.m until 6a.m in the morning for only 1,000/= then they dropped to 1 hour, then 30 minutes and now you only get 20 minutes for 300/=.
In their defense, when you load Paka Night 3 times at 300/= each you spend only 900/= for 1-hour worth of minutes. So, it is not cheaper than the original Warid Ova Nite, but it is 100/= cheaper than the older pack.
I don’t know how many people even know about this package, I haven’t heard it advertised but then again, I don’t listen to a lot of radio and neither have I heard many people talk about it.
I was driven to write about this package because there was a time I was short of funds but I would still get chance to call someone at around 10p.m without spending a lot.
One time I had an emergency and all I had was 400/=, but I remembered to load the package which saved me the need to hustle around looking for a phone to borrow to make a call.
The moment the younger generation gets wind of this, I bet they will obviously dominate the package as many of us did with Warid, but there are many constructive ways to use it and when you’re stuck and have 500/= or less, I hope you too remember it.
Looking at the above products shows you that Airtel has the capacity and at one point had a vision for innovation. If it could tweak some of these products, it could by far out compete all its competitors in the telecom scene because most of the young people today use Airtel numbers and they have upset their own sleeping patterns for the internet, media like movies and other nocturnal activities.
Airtel could also make some changes to the timeline by shifting the Night Bundle to say 10p.m to 6a.m so as to cater for those people who can’t push through the long nights.
If it targeted these young brilliant minds who are often driven to develop and create some of the unconventional apps, online startups and their coursework; we might see a few cool things come out of the fold.
Disclaimer: This article is unbiased and is based on readily available data, experiences and Newslibre research. We have not been paid before or now by Airtel to publish this information.
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Lawrence writes about tech, lifestyle, politics, business, crypto and occasionally entertainment. He writes for Newslibre and Spur Magazine while consulting with numerous international companies on strategy, community management and marketing.
He has contributed to the journalism, open source, film, youth, web, Andela and Mozilla communities.