Ford Motors is partnering with Intel’s Mobileye to power its next-generation driving technology called the Active Drive Assist system, which will allow drivers to go hands-free driving on more than 100,000 miles across the U.S. and Canada.
Ford finalised the deal with Mobileye, an auto tech subsidiary of Intel, to support its next-generation of driving technology that will see advanced and safer features introduced across its entire product lineup in the next few years.
The deal gives Ford access to Mobileye’s “EyeQ” camera-based detection technologies, which allow for features such as forward collision warning and of vehicle, pedestrian and cyclist detection. They’ll also be used for Ford’s forthcoming hands-free driving system.
The details about the collaboration were not disclosed, and we can’t fully ascertain the exact figures and size of investment made by Ford to make this happen. Its also reported that the automaker will start displaying the Mobileye brand name on all the infotainment screens of its vehicles as part of the deal.
As the world moves forward to the future of AI, IoT (Internet of Things), and automated systems, Ford sees its only best to jump into the sector as early as possible and make the necessary investments to improve its product lineup.
Both Ford and Mobileye have worked together before, but this is the first time the automaker is committing to use the company’s technology for the entire life-cycle of its next-generation cars and trucks.
Ford partners with Mobileye to power its next-generation driving technology
Including such systems into vehicles improves safety and also ensures that drivers can rely on drive assist tech to chatter them through their journey without any serious issues or accidents.
The camera-based technology systems developed by Intel’s Mobileye are very crucial for active safety features and will help prevent crashes across the highways and much more.
The Active Drive Assist is complemented by an advanced driver-facing camera, which tracks head position and driver eye gaze, even while wearing most sunglasses.
Ford engineers and test drivers have accumulated more than 650,000 miles testing tech like Adaptive Cruise Control and Blind Spot Information System with Cross-Traffic Alert to ensure that the radar- and camera-based features work in as many real-world scenarios as possible.
Ford last month announced its own hands-free driving system called Active Driver Assist, which will be included in the F-150 and Mustang Mach-E, making them the first vehicles to have the technology in 2021. The Bronco will use Mobileye’s systems but not offer the hands-free driving system at launch, according to Ford.
Israel-based Mobileye, which Intel purchased for $15.3 billion in 2017, is considered a leader in advanced driving technology. Its customers include 13 of the world’s top 15 automakers, according to the company.\
Author: Allan Bangirana
Allan Bangirana has a taste for all kinds of topics and usually writes about tech, entertainment, sports and community projects that make a difference in society.