Spotify on Monday reported it would be making a sizable expansive campaign to more than 80 new markets across Asia, Africa, the Caribbean, Latin America and Europe over the next few days, and now the promised rollout has finally made its way to Africa including Uganda too.
The music streaming service is now available in Uganda and can be accessed on various platforms such as iOS and Andriod respectively. Spotify hopes to reach more than a billion people around the world and has made the service available in 36 new languages, including Romanian, Hindi and Swahili. It now supports more than 60 languages in total.
Africa has for a while had access to other music streaming platforms such as Apple Music, Tidal and YouTube Music too but now the Swedish based company has decided to expand to Africa too, launching into 39 more African nations in a matter of days.
The African countries that now have access to Spotify now include Angola, Benin, Botswana, Burkina Faso, Burundi, Capo Verde, Cameroon, Chad, Comoros, Djibouti, Equatorial Guinea, Estwani, Gabon, Gambia, Ghana, Guinea and Guinea Bissau.
The rest are Ivory Coast, Kenya, Lesotho, Liberia, Madagascar, Malawi, Mali, Mauritania, Mauritius, Mozambique, Namibia, Nigeria, Nigeria and Rwanda. Others include Sao Tome and Principe, Senegal, Seychelles, Sierra Leone, Tanzania, Uganda, Zambia and Zimbabwe.
Spotify also promised to introduce new features to its service, including upgrading the podcast catalogue to fit into the new markets the company said.
Earlier on, most users in Africa could only get access to Spotify by using VPN services except for those in countries like South Africa, Morocco, Egypt, Algeria and Tunisia, where it launched in 2018. Spotify will also move into the Caribbean, Asia, Europe and Latin America.
Spotify at the moment is available across about half of the world, “but there are still millions of creators and billions of listeners who don’t yet have access to Spotify,” CEO Daniel Ek said, adding that more details would be released shortly.
The new countries added to the platform will have the ability to sign up for free and paid Premium plans; in select markets, Spotify will offer Individual, Family, Duo and Student Plan options too. It will be available on mobile and with its desktop web player, with some exceptions. The company will work with partners to introduce Spotify on more platforms, including TVs, speakers, wearables and cars in the coming months.
Spotify plans to introduce more features in the coming months for new countries added
The music streaming platform now offers Individual, Duo, Family and Student membership packages for the new countries added and as for Uganda, the packages will cost UGX 10,000, 13,000, 16,000 and 5,000 respectively. The student subscription offer is only available only to students at an accredited higher education institution. 1 month free, not available to users who already tried Premium.
The streaming platform is arguably considered the largest in the world, and it is now bigger than ever after the recent expansion to more regions across the world.
Users will be able to select and search from the platform’s worldwide catalogue, and the company is planning on finding ways to add more content given the limited licensing rights. Spotify also said in its Stream On Event that it “will continuously work with local rights holders and partners to expand its catalogue to include more local offerings.”
The company will also do the same for podcasts and will launch its full podcast catalogue, with some exceptions. Spotify also said it would work with local partners to introduce more podcasts.
Meanwhile, Africa is not new to the music streaming services market and has had players like Audiomack, Youtube Music, Apple Music, Shazam, Deezer and local platforms such as MTN MusicTime and Boomplay.
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Author: Allan Bangirana
Allan Bangirana has a taste for all kinds of topics and usually writes about tech, entertainment, sports and community projects that make a difference in society.