Ford Partners with Idris Elba to Launch Electric Crossover SUV - Newslibre

Ford Motors Partners with Idris Elba to Promote New Electric Crossover

Ford Motors has partnered with the Fast and Furious: Hobbs & Shaw actor, Idris Elba ahead of the car maker’s official launch of their first fully electric crossover believed to be inspired by the famous, Ford Mustang.

The popular British actor has ever worked at Ford in his early days and was quoted to have said that Ford was in his blood thus he was very excited and glad to be working on the project.

The all-electric crossover will reportedly be able to go for 300 miles, it will be inspired by the Mustang such as donning the 2020 Mustang front lights and the famous three-bar taillights.

The new electric crossover might use the Mach E name and might cost around $40,000 available for purchase in 2020.

Ford has recently been stepping up its car game which can be clearly seen with its revamp of its Sedans, SUVs and pickup trucks. Before, it was customary for Ford to have ugly performing fuel guzzlers, but that trend is shifting today.

2020 Ford Explorer Hybrid - Newslibre
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The Ford Taurus, Focus, Fusion, Mustang, Edge, Expedition, Escape, Explorer, Ranger and F-150 Raptor are all very good examples of the shift in the company’s design as well as technology and performance. It is now garnering for other auto manufacturers like Range Rover, BMW, Audi and Toyota.

Details for now are still scanty until the model officially debuts on 17th November, 2019 at the Los Angeles Auto Show, but we expect Idris will start appearing in more promotional materials then.

He has already appeared in a teaser photo from Ford where he is working through historic Mustangs including the Mach 1, Bullitt and first-generation fastback.

This is a big endorsement for Idris Elba, he has come a long way from deejaying, acting, singing and is probably going to keep having more opportunities that grow his career and revenue stream.


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Ford Motors Partners with Idris Elba to Promote New Electric Crossover 1

Author: Lawrence

Lawrence writes about tech, lifestyle, politics, business, crypto and occasionally entertainment. He writes for Newslibre and Spur Magazine while consulting with numerous international companies on strategy, community management and marketing.

He has contributed to the journalism, open source, film, youth, web, Andela and Mozilla communities.


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