When customers purchase from a small business, the profits go to various channels that ultimately change lives. Communities, families, and economies benefit significantly from small businesses. Adding a gift to your customers’ purchases is one way to say thank you while also pushing your brand to the next level. Here are some unique ideas to consider investing in.
A Small Notebook
Small notebooks are easy to buy in bulk and even easier to throw inside customers’ packages without adding excess weight. You can customize them to feature relevant logos or quotes for your small business. This way, if the customer leaves it lying on their counter, it becomes free marketing to any guests that enter the home.
A New Yearly Calendar
Another lightweight object you can add to any purchase is a new yearly calendar. Any purchase made in those last few weeks or months can contain an annual calendar, and this helps prepare your customers for the year ahead while giving them a small token of appreciation. Feel free to use this as an opportunity to market new products, plans, or concepts since you have 12 chances to showcase ideas.
Multifunction Pens
The small notebook is only one part of the stationery available, and you can add the ink to the list of options to create variety in your gifts with purchases. Similar to the notebook, multifunctional pens are weightless items to add to packages, and you can throw your logo on the body of the pens. One end serves as a stylus for various tech devices, and the other can accompany the notebook or note-taking the customer does.
Tumbler or Thermos
Using stationery of any nature is a relatively standard approach to gifts with purchases for small or large businesses. A way to achieve similar marketing techniques and elevate the gifting experience is through tumblers or thermoses. It’s highly likely your customers drink tea, coffee, or other beverages in the morning or when out and about.
Adding these types of gifts to purchases is an excellent way to cater to these everyday needs in their lives while also putting your name into the world. If your business’s budget allows for more creative design concepts, consider enhancing the drinkware to provide a more eye-catching packaging idea for the customers and those they are around.
While adding a gift with purchase to packages can be challenging for small businesses, the benefits typically outweigh the risks. The more you can put your name out through branding and appreciation incentives, the more your business will reap.
Also, read: How Packaging Can Increase Customer Satisfaction and Lead to High Revenue
