SEO isn’t just for the big-name companies. As more and more small businesses enter the digital marketplace each day, you need new ways to attract the right customers. It’s no longer easy to rank in the top results for your keywords, so it’s time to get creative with the latest trends geared specifically for small businesses.
Today, around 66% of small business owners say that finding new customers is a top concern. One way to cut down on that concern is by utilizing targeted keywords, new technology, and more to optimize your website for results. Here are the top 2019 SEO trends your small business can use.
SEO trends your small business can use to better its online presence
1. Start Thinking About Voice Search
Hey Google, how do I use voice search? Odds are you’re already using voice search in some capacity. Whether you use Siri on your phone or Google and Alexa in your house, these new smart devices are changing the way people interact with search engines. This means marketers need to think of new ways to utilize keywords to appeal to a new generation of search.
By 2020, half of all internet searches are expected to be voice-based. That’s a huge percentage, and it’s only growing. How do you optimize for voice search? Instead of using short, targeted keywords, use key phrases in the form of a question. Things like, “What is the best grocery store near Orlando?” instead of “Orlando Grocery Store.”
2. Delivery Content Faster
Thanks to the digital world and the rise of mobile devices, people want more content than ever. This is good news for content marketers, but small businesses often have a hard time keeping up with this demand.
You need to create informative, user-friendly content that satisfies user’s needs. However, you also need to produce quickly. This is especially true for topics that are trendy and short-lived. Using a digital marketing expert like Coforge can help with this process.
3. Remember Mobile-First
Smartphones are almost overpowering desktops and other larger devices. It’s a computer you carry in your pocket, and your website needs to be optimized for it (and all other screens). Google’s recent algorithm change has a new mobile-first initiative. This means mobile-friendly websites will be indexed first, and thus will perform higher.
The reality is that if your website isn’t optimized for mobile, you’re already behind. With nearly 60% of all web traffic coming from mobile devices, you can’t afford to ignore this chunk of your audience.
Also check out: 7 Digital Marketing Tools That Will Help Improve Your Business
4. Try New Search Engines
Finally, Google isn’t the only Search powerhouse around. While it does reign supreme for most things, you shouldn’t turn your back on some of the more unexpected search engines that are paving their own way. YouTube, in fact, is the second largest search engine in the world with over 3 billion searches a month.
If you can produce video content, you too can join this rapidly growing engine. If your audience is watching videos (hint: they are), they could be watching your videos.
In addition, Pinterest is another powerful tool. It’s a social media website that functions very much like a search engine for blog posts, complete with hashtags, links, and re-pinning features. Though not popular with all audiences, it’s a very powerful tool when used properly. As you can see, there’s more to think about today than just Google. While Google is in no way going away, it doesn’t deserve all of your attention.
These trends are more than up-and-coming. They’re already here. You can see them in action yourself every day, from Amazon’s Alexa to the popularity of YouTube. It’s up to small businesses to adapt to these changes in order to make big strides in their SEO.
Believe it or not, there’s a world of possibilities for small businesses to shine brightly in local and niche markets. It’s time to make a positive change for your SEO with these trends above. You’ll be glad you jumped on the bandwagon early.
Also read: SEO for Business: Why Local SEO Matters
Author: Allan Bangirana
Allan Bangirana has a taste for all kinds of topics and usually writes about tech, entertainment, sports and community projects that make a difference in society.