If you have a website that is not generating much traffic, it is time to kick it up a notch so that you generate more visits, which means producing more business and in turn, making more money through your online business.
Once you have set up a business and launched your product, it is absolutely necessary to set up a website. However, a website that is not helping you, is in essence, deadwood.
So, it is time to breathe new life into the website. You will need to analyze where your website has taken you so that you know where you are going. Below are some best ways to increase your website traffic and get more sales/conversions for your business.
1. How can Search Engine Advertising grow your website?
The first thing to do to generate more website traffic is to use search engine advertising. However, you may want to complete a cost-benefit analysis to determine if it is money well spent on using such systems as Google or Yahoo.
These search engines are very popular and also expensive. So with that in mind, you will need to consider if it is worth the investment and if you have the advertising budget to utilize these search engines.
2. What is the importance of Exchanging Links?
By exchanging links with other websites, yours will benefit from link usage. The more links you provide, it will create more opportunities to generate more traffic for yours.
Consider the possibilities of how far-reaching your links can be when you put a link to another website. From that one website, you provide traffic to each website generated. You only stand to gain from the benefits of increased website traffic.
Use tools like Semrush and get to know from where your rivals are getting links. Here are Semrush pricing details and discounts that you can avail.
3. The use of Article Marketing
To help spread the word about your business or product, you can use article marketing without spending any money. This method is most profitable since it will generate an enormous amount of traffic over time and at no cost.
The point is to get your word out there, whether it is you who delivers the message or whether you hire a ghostwriter or outsource, the point is to get the word out there. If you understand the value that metaphorically, “the pen is mightier than the sword,” you then understand that by article marketing, you are published in other people’s directories, websites, email newsletters, as well as ezines.
More importantly, you have gained this exposure all for a cost of absolutely nothing because it is free.
4. What is Forum Marketing?
The use of forums is another great way to promote your website and generate more website traffic. It is a great way to gain credibility because you are adding comments in forums of your product market. People begin to understand that you provide a product or service that they need.
Online forums and discussion communities are free to join. It is the best method to attract targeted traffic to your website and present your product to the users who are already interested in the topic.
You just have to locate the related forums which cater to your target market, register there, and take part in the forum discussions, be the expert, do not spam, just be very helpful to the community, and they will start looking for your products, and will actually buy from you. It is a time tested and proven way to get more free traffic and more sales.
5. The use of Social Networking sites
If you want to get more website traffic in an instant way, use this technique. An example that I can give you now is Facebook and Twitter. Social networking tools are good options for driving traffic to your website.
After you add some friends that are interested in your niche then they are interested in your article, they will come and visit your website. This way has a relation with the number one technique. So make sure you have a social networking account for your website.
6. How a Blog can be of advantage to your website gaining traffic
Creating a blog, lens, or hub, is one of the easiest ways to drive free website traffic to your site. Since these forms of Internet content usually rank better with the search engines, more people will gain access to your information and the links to your website.
If you create a blog with useful information that is optimized for search-friendly keywords, you will see the results start to come in pretty quickly.
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The key to generating traffic with a blog is knowing what people are looking for and giving it to them. Place links, banners, and other means of transportation on your blog that lead back to our main website. By doing this you turn your blog into a tunnel that can send you targeted traffic each month.
7. Submit to Directories
Another great way to drive traffic to your website while also producing backlinks is to submit articles to directories. Again, these types of websites rank very high with search engines.
By taking advantage of their high rankings and optimizing your articles for specific high search keywords, you can drive visitors back to your site, through the links in your resource boxes.
The key to success when submitting to directories is to understand how to properly optimize your articles, submitting to more than one directory, and bookmarking those articles as well. If you take all of these steps into account, you will be amazed at the free website traffic that can be generated.
8. Free Press Releases
There are literally hundreds of websites that will allow you to submit free press releases for review. While paid services may get more exposure, it is not impossible to drive free website traffic to your site using free press release services as well.
The key once again is to optimize these press releases for the search engines with high-ranking keywords that have little competition.
9. Create Good Content
The more website content or web pages you have will increase your website’s search engine saturation. The more web pages you have indexed by the major search engines, the more opportunities for your website to be found in search results.
Always create content that is relevant to your website’s subject matter. Most traffic comes from Google, and Google loves “organic” pages. They should be readable in the real world, and the best way to do this is to “write as you speak”.
I suggest creating the organic content for your website first, then begin “tweaking” it using the next step before you upload the web pages into your server. For information on creating Title and Meta Tags for your website which is equally as important, this article will focus more on getting your website traffic, and less on the aspects of “on-page search engine optimization”.
Use tools such as Semrush or Ahrefs to have a look into your competitor’s strategy. Here is an in-depth comparison between Semrush vs Ahrefs that can help you to choose which tool is best for you.
10. Reach Out and Socialize
There are many other ways to get traffic besides search engines (Google being top of the bunch). Deciding what to do next may depend on your website niche. If you write articles well, add them as part of your content and submit them to sites that allow you to submit articles, like Digg.
The other options out there are all too famous social networks like Facebook, Twitter and MySpace. Although these social networks can generate a lot of traffic, your website niche can be a factor. They do not provide targeted traffic, so if your website sells toasters, it’s unlikely you will get visitors that will buy.
Yes, they may eat toast, but most of the users still live with their parents…who already own one. “All kidding aside”, if your site sells iPhones for example, then this is your target audience.
With that said, if you concentrate on these techniques, then you should have a website that enjoys a steady flow of free traffic. You don’t have to take a chance with pay per click or pay a company to submit your site to the search engines for you or pay a technician to ensure that your site is fully optimized for the search engines.
You can do these techniques yourself and build a steady flow of free website traffic for you to profit from today, tomorrow, and far off into the distance. So to sum up…because you have a lot of work to do, there are many ways to increase your website traffic.
The traffic generating ideas mentioned here do work, they just take time and we all know that nothing great comes easy. So be patient, diligent, experiment, and the website traffic will increase. Good luck!