Many individuals are opting to do business online. Therefore, having a user-friendly website is not just desired but necessary for success. These few recommendations can assist you in immediately making your website more user-friendly to increase traffic and convert your website into a sales generator.
1. Develop a Responsive Website
In today’s industry, responsive website design is a must-have. That’s because responsive websites are built to perform seamlessly across all devices, ensuring the most outstanding possible user experience.
It is critical since consumers demand this from all websites. When your site is not responsive, the content on your pages will be too tiny to read, forcing your visitors to scroll. If your visitors have this kind of experience on your website, they will leave and never return, contributing to your bounce rate.
A responsive site will detect the screen sizes of your visitors and modify the design accordingly. This ensures that everyone has an enjoyable watching experience that motivates them to return for more.
2. Input a Search Engine Provider
If your inventory is substantial, it is critical to include a search engine box in the top right-hand corner of each page. Users enjoy this since it enables them to save significant amounts of time.
Additionally, people will automatically utilize a search engine on your website if they cannot discover what they are searching for, mainly if they cannot access it using the navigation system.
One minor suggestion is that the search engine should be configured to provide no results if the query is not valid. Otherwise, users would perceive being duped and will abandon the site. Please read the article for a comprehensive set of instructions on creating a helpful search feature on your website.
3. Include Your Contact Details
If there is one thing that your website needs, it is a logo. However, if there are two things that your website must include, they are your logo and contact information. Without clearly accessible contact information on your site, you may lose out on many prospective businesses.
People will not look very hard for this, so ensure that it is prominently displayed on your site. The more information you offer, the better since it enables individuals to reach you most conveniently for them. While a phone number, email address, and company address are often sufficient, it doesn’t hurt to mention your hours of operation so that people know when to contact you.
4. Make the Website Easily Readable
You undoubtedly have a wealth of good knowledge to provide. However, if readers cannot understand it immediately, you will lose them. Numerous studies have shown that consumers do not read a web page thoroughly. Rather than that, they quickly skim the pages. As a result, your website should be able to be scanned.
However, what does scanning imply in this context? If the paragraphs are large, people will have difficulty reading the entire blog or piece of material. They will eventually abandon the page halfway through. However, if you deliver the information in brief paragraphs of two to three lines, it will instantly capture the reader’s attention. This is why many web pages now have single lines after a few sections of two to three lines.
Additionally, to make a website legible, ensure that the colours contrast. The backdrop colour should be distinct from the text colour. This technique will aid in the reading of the material.
Font selection is also critical. San serif fonts are preferred by most experts for internet reading, whereas serif fonts are preferred for print design. Simple typefaces should be used. However, avoid employing an excessive number of them on the same page.
When building your website, another factor of readability to consider is formatting. You may utilize various formatting methods, including bulleted lists, headers, and word and phrase highlighting. In this manner, your viewers may immediately get essential information. Ascertain that the pages do not include lengthy sections of uninterrupted text.
5. Organize Your Design
Clutter is the nemesis of usability. Please do not confuse your visitors or drive them away from your site. Therefore be keen not to clutter and keep it out of your website designs.
If you’re serious about developing a fantastic website, you must ensure that the material on your page does not overwhelm users with excessive information. Otherwise, people would abandon your site due to being overwhelmed by your material.
Utilize your website’s other aspects to draw attention to your preliminary information. They should blend in and not take attention away from the information your visitors are looking for.
The Bottom Line
Your website communicates a lot about your business and your brand. A poorly-designed, unattractive site will cause you to lose leads and customers, thus leading to lost sales. Use these tips to help boost traffic to your website and help enhance the user experience.
Author: Amy Sloane
Amy Sloane is an alum of Oregon State University where she studied marketing and business. She spends her free time writing and is a knitting enthusiast. Amy loves reading, cooking and spending time with her dog, Molly. You can follow Amy on Twitter to read her latest blogs!