News and Media; A New Way of Advertisement

Is it only me who has noticed that the new method of advertisement is through news and media articles or content such as news stories and photos? Media is the new way of reaching out to people, increasing publicity of a company or product without necessarily putting up intensive and persuasive advertisements, and lets face it, to many ads are just plain annoying.

 
Looking at the ways in news and media corporations operate you can clearly see the point I’m trying to drive at. For instance, if Samsung is going to roll out a new touch screen phone, they can pay some media agencies like say Techcrunch to write a review about it. Which they will because on top of marketing the device, their rep, views and hits will increase for being among the first to talk about it, to you out there this may not be much but to a blogger, web admin or media reporter that is an achievement of a lifetime.

 
You’re wondering how the company benefits. These reputable news and media companies often have many legit followers and readers, they will be consuming the story in no time. Combine the large target audience, the experienced writers and editors who make the story appear as news as well as informative and persuasive. Haven’t you come across such articles where you read about a product and after you feel like you want to buy it immediately? Probably that writer or medium was for hire though not always so don’t go around bubbling for honest good writers.

 
This market strategy is still young and unpopular in some parts of the world because some consider it unethical and cheating the true principles of marketing Science. I on the other hand consider it creative and looking at how shrewd the world has become, I think this is the next form of marketing and advertisement. The best thing about it is that, the readers will never even know they are being targeted. To me I consider that true marketing other than those annoying advertisements everywhere, they kill the joy in your soul, such dementors.

 
Those who are studying and researching into marketing as well as growing young companies, you have the base information to begin from.

 

-Lawk

Author: Lawk

Lawk is a mozillian, director at Innovware and consults part time for Every1Mobile.

He loves open source, the open web, writing, reading and developing literacy tools that can teach the youth around the world especially in East Africa.

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