In today’s remote world especially, the popularity of video platforms like TikTok, Instagram Live, YouTube, and many others is only increasing, especially among younger audiences. Because of this, most savvy marketers hopped on the video marketing bandwagon many years ago.
However, it’s never too late to get started if video marketing is something you never invested time or effort into. It’s true that video marketing does have a higher barrier to entry than other channels, but data from Wyzowl shows that the extra effort is worth it as 87% of companies that use video marketing have seen their site traffic increase from these channels.
To learn how you can get started, take a look at the visual guide from RentSpree below on video marketing campaigns for beginners. It covers the types of video content that are the most effective, where you should be sharing each type of video online, a pros and cons breakdown between hiring a professional video crew or DIYing your takes, and more.
Check it out: An Informative Visual Guide On How to Launch a Successful Video Marketing Campaign
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Author: Heidi Thiel
Heidi is a writer and content creator based in New York City. When she isn’t covering marketing and tech guides for small business, you can usually find her with her nose in a book or taking a walk through Central Park.