In today’s remote world especially, the popularity of video platforms like TikTok, Instagram Live, YouTube, and many others is only increasing, especially among younger audiences. Because of this, most savvy marketers hopped on the video marketing bandwagon many years ago.
However, it’s never too late to get started if video marketing is something you never invested time or effort into. Video marketing does indeed have a higher barrier to entry than other channels. Still, data from Wyzowl shows that the extra effort is worth it as 87% of companies that use video marketing have seen their site traffic increase from these channels.
To learn how to get started, look at the visual guide from RentSpree below on video marketing campaigns for beginners. It covers the most effective video content types, where you should be sharing each type of video online, a pros and cons breakdown between hiring a professional video crew or DIYing your takes, and more.
Check it out: An Informative Visual Guide On How to Launch a Successful Video Marketing Campaign
Improve your business strategy: Top 5 Digital Marketing Strategies to Help Your Business Grow
