In 2020, technological innovations and digital media are shaping marketing trends all over the globe. But how can you stay ahead of competitors?
Marketers are constantly analyzing data to spot opportunities and predict wins. They use the information they gather to forecast the success of marketing campaigns or to formulate long and short term plans. On the other hand, businesses have to adapt to the rapidly-evolving digital landscape.
For instance, no one expected 2020 to turn out the way it did. The COVID-19 pandemic has devastated numerous companies – some to the verge of closing down. Marketers had to modify or do away with plans that had been formulated earlier. So we recommend that you familiarize yourself with the so-called Book of Ra for the successful use of social networks for your business.
But why are marketing trends important for businesses? Staying ahead of trends ensures your company is digital-ready. They enable you to come up with viable strategies that guarantee higher conversion rates while enhancing customer experience.
To understand this better, we need to answer the question: what is digital marketing trends in the current marketplace?
Top 5 Marketing Trends In 2020
1. Artificial Intelligence (AI) Automation
AI utilizes machine learning to achieve marketing goals and objectives. The use of AI technology and automation has seen an increase in popularity. A growing number of companies are using innovation to drive digital revenue.
Productivity can be boosted by up to 40% with AI. Influential brands like Netflix and Sephora are already enjoying the benefits of AI-controlled systems to present their clients’ recommendations.
Although this trend automates customer interaction, it helps you gain a deeper understanding of your users. Thanks to big data, you can create hyper-personalized messages to suit a variety of consumers. AI technology and automation free up the marketer to focus on other important tasks such as improving customer experience. And this makes it one of the leading marketing trends for 2020.
2. Social Commerce
Social commerce leverages the power of social media and online tools to promote the buying and selling of products and services. In 2020, we anticipate more businesses to sell on their social media platforms. Studies indicate that the number of consumers who make purchasing decisions based on information they find on social media pages is growing.
Let’s take an example of Instagram, a key player in social commerce. Surveys reveal that the majority of shoppers will look through Instagram for product discovery. They are also enticed by the convenience of Instagram Checkout that allows them to complete transactions without leaving Instagram. If this marketing trend is anything to go by, social advertising is a strategy you cannot afford to ignore.
3. Interactive Content
The longer people interact with your content, the better they connect with your brand. Having interactive content such as shoppable posts, videos, or simple quizzes has proven effective for many online businesses. The strategy is one of the best marketing trends small business can utilize to grow their sales through 2020 and beyond.
4. Featured Snippets
SEO has been a major player in 2020. However, as the markets become dynamic, we expect to see a new breed of SEO in the coming years. Being on the first page in Google, SERP is no longer a major priority. The focus has shifted to position zero.
5. Voice Search
Voice search and smart speakers are some of the popular marketing trends today. As more brands invest in this innovation, voice search shows no signs of slowing down anytime soon. The industry is learning from pioneers such as Alexa and Siri to advance voice search technology.
During this age of innovation, businesses have to adapt to strategies that were frowned upon a couple of decades ago. Following the unprecedented outbreak of the coronavirus pandemic, companies are keen to stay afloat in the highly aggressive digital landscape.
Marketers are looking at marketing trends during pandemic outbreaks in the past to help formulate viable strategies. As we hope for the best turnout of events, these 5 digital marketing trends are sure to rule the marketplace in 2020. Do you have any questions? Comment below and let us know.
Author: Ellen Royce
Ellen Royce is a dedicated online entrepreneur who believes in helping others using informative articles. Ellen has over 10 years of experience working with different online platforms and helping them transform their business models.
During these tough times, Ellen understands that working from home is a necessity for most workers. She also writes for On Entrepreneur