Digital marketing has now become an essential part of pretty much anybody’s business. The internet and the continuous advancement of technology have opened many doors for growth hacking marketing.
Nowadays, having a digital footprint is crucial if you want to stay relevant, and digital marketing offers a wide array of options, tactics, and strategies to help you expand your audience. So, we are here to bring you some of the top digital marketing strategies that will come in handy.
Search engine optimization is probably the most important part of digital marketing. Think about it, whenever you search something on Google, you’ll most likely click on one of the first results. That’s why SEO is so important to businesses.
It’s all about turning the algorithms into your favour. Fully understanding it can get quite tricky, so if you’re looking to expand your business through SEO, our suggestion would be to hire someone that specializes in this domain.
Keep in mind that SEO is more of a long-term thing, that’s when it gets the most efficient. While adopting this strategy for the short-term, the results might not meet your expectation.
2. Facebook Advertising
Another great way to grow your business is through the help of Facebook. Due to its micro-targeting features, you can reach exactly the people you want. And that’s great because those are the people most likely to buy your products.
Besides, it lets you advertise your company in pretty much any way you want. From image ads, video ads to carousel ads, and collection ads.
Another advantage Facebook brings to your business is that it offers a great return on investment, however, you should note that you can draw new customers only as long as you pay for them.
3. Email Marketing
Email marketing serves as a great way to generate new leads, and it’s also one of the most affordable digital marketing methods out there. Even more, you can integrate it with other media, by using social sharing icons or a referral system. However, most inboxes are flooded, so you’ll need to come up with an attractive letter, that will capture your target’s attention.
4. Search Engine Marketing
Unlike SEO, with SEM you directly pay Google to get one of the top spots on search results, but like SEO it is just as important. By having your ad pop up at top of your target’s results, you will stand a much better chance at earning a new customer.
5. Local Search Marketing
As you might have noticed, Google is a digital marketer’s best friend, and it has come up, with yet another way to grow your business. It’s all about putting your company on the map, where potential customers will most likely use their location to find what they need nearby.
With all of those being said, digital marketing opens up a lot of opportunities that will help you grow your business further. However, this domain is very vast and quite tricky to understand, so if you’re not feeling confident in your knowledge it’s better to hire a specialist to make the investment worth it.
Author: Yusuke Imamura
Yusuke (Yu) Imamura is an award-winning designer and marketing consultant with 18 years of experience. He is the owner of Swell Country, a marketing agency based in Orange County, California. His goal is to help businesses thrive, even on a small budget.