Social media marketing platforms have become increasingly important these days, especially for brands. Just one negative Tweet and your reputation can drown. It is one of the essential components of digital marketing for businesses of all sizes. And as an entrepreneur, you must keep updated to leverage social media power.
The techniques that were latest a few months ago might become outdated a few months later, and which is why it won’t bring great results for your business. With the changing user demand, social media platforms also evolve, and new platforms have become more popular. For instance, Instagram is spiralling due to its reels in the past few months.
With the changing consumer demands, how they interact with social media marketers must match to reach their target audience. Therefore, you must always be at the top of social media trends to know how to reach or engage your audience in order to make more conversions (which is your ultimate goal).
The Ways Social Media Marketing Has Changed!
A brand cannot expect to receive the same results by posting the same content over all the social media platforms. Moreover, social media content cannot contain prominent ads, as consumers are not used to consuming this type of content over such platforms. The content must have a factor of fun and valuable information.
You must put something out of the box on social media to be memorable. Currently, a result-driven social media marketing technique should involve the following;
- Super creative content is mainly created for every platform.
- Unique ways to stimulate user-generated content.
- Run ad campaigns for the platforms where your potential consumers are actively present.
Let’s go through some cool ways to drive the best results for your brand or business.
1. Video content is boosting brand engagement
Video content is the choice of social media users these days. Therefore, your brand must choose to create content that is most preferred by your audience.
You might think the traditional Instagram picture posts are more suited for your business, but you must follow the lead where you find better interactive opportunities. At present, social media channels have specific functionality for video content and video-centric platforms like TikTok.
2. User-generated content (UGC) is exceeding conventional ads
According to sources, digital marketing professionals estimate that most Americans are open to around 4,000 – 10,000 ads/day. Even if you scroll through your social media feed for a minute, you will come across many ad campaigns on each platform.
Consumers are getting saturated by conventional ads each day. They can really see when someone is trying to sell. And by running ad campaigns that are super ad material, then the results will be dingy.
UGC is a superb way to entice brand awareness while also providing your brand with a chance to market itself. A marketing post that highlights a real user of a product/service sells way better than a creative ad involving a professional shoot.
Encourage your user to create a UGC for your brand and run a campaign using a brand-specific hashtag that rewards users with giveaway products or discounts.
3. eCommerce continues to grow
This year, look towards eCommerce becoming more widespread on social media and in-app purchase opportunities growing. You must have noticed Instagram’s recent shop feature icon where app users earlier accessed their notifications. Although this was considered a little sneaky, it’s a clear indication that Insta is enthusiastic about expanding its Shops feature.
Previously this year, TikTok declared a partnership with Shopify (the world’s biggest eCommerce platform) to permit its vendors to market on TikTok smoothly. The most exciting information from that declaration was the two companies working jointly to launch new in-app features.
4. Influencer marketing must have an authentic touch.
In the earlier times of influencer marketing, your brand could drive a massive volume of followers by having an account with a vast following of your product /service in a post.
Social media users had never been disclosed to this marketing type, so it converted at high rates and thus became a preferred marketing channel for several brands.
For instance, Fashion Nova is a popular example of how a brand that quickly-paced from inconspicuous a few years ago has close to 20 million Instagram followers. They gained incredible growth by simply offering more than any other brand on influencer marketing.
However, times are not always the same, and follower count alone is not relevant. Your go-to is micro-influencers who have a super-engaged following perfect for your brand. The way they market your brand needs to be authentic and real.
You cannot just force your consumers with your brand through any influencer with a massive following. The most effective method is original content highlighting your brand and marketing by particular influencers who value your product or service.
5. A Customer Service Platform
This platform is not just for selling yourself. If you think so, you’ve got it all wrong. They have transformed into much more than that. Today, social media is a customer service platform as well.
When your customer has to complain or wants to ask something, social media is the place they would lean to. A considerable percentage of customer service queries start on social media, whether Twitter or Instagram, Facebook or something else.
Therefore, your commitment to your customers on social media plays a significant role in your brands’ success. You should know that consumers love to give their opinion on brands, positive or negative, on social media.
This is exactly what we were talking about when we said social media marketing changed in unimaginable ways. These are modern-age strategies for your brand to embrace as you adopt the social media platform to reach your brand. However, you need to be careful while marketing on social media as all the stuff goes online, and you are exposed to the whole world.
More content: Top 5 Trends In Digital Marketing You Should Know
Author: Melissa Crooks
Melissa Crooks is a Content Writer who writes for Hyperlink InfoSystem, a mobile app development company in New York, USA and India that holds the best team of skilled and expert app developers. She is a versatile tech writer and loves exploring the latest technology trends, entrepreneur and startup column. She also writes for top app development companies.