The No Bra Day campaign was founded to both raise awareness about breast cancer and its prevalence in today’s society, as well as to drive fundraising opportunities to areas undertaking the research to find a cure and solutions to the disease. According to studies, one in eight women develop breast cancer in their lives and have to battle the disease.
It was initially observed on July 9, 2011. However, within three years, it had moved to the 13th day of the National Breast Cancer Awareness Month, October, and the medical event was named BRA (Breast Reconstruction Awareness) Day. It was eventually named No Bra Day as a way to encourage women to enjoy being braless and become knowledgeable about breast cancer symptoms.
Today, the world is celebrating No Bra Day. Women are being encouraged to leave their bras at home for the day to raise awareness about breast cancer. The campaign is steadily growing in popularity worldwide and is celebrated every year on October 13, in the middle of Breast Cancer Awareness Month.
While some people have raised concerns regarding the nature of the campaign with suggestions that it could be exploitative with some critics even describing the event as being purely sexual. The campaign, however, is more about raising awareness of breast cancer than about not wearing a bra to work.
Women who don’t want to go braless, are also encouraged to take part – by wearing something purple for the day. Breast cancer is the most common cancer in women worldwide and represents 25% of all cancers in women and it is currently India’s fastest-growing malignant disease.
Celebrating No Bra Day helps to raise awareness about breast cancer and encourage open discussion about the issue
According to World Cancer Research Fund, breast cancer is the most common cancer in women worldwide, with nearly 1.7 million new cases diagnosed in 2012, representing about 25 per cent of all cancers in women.
Incidence rates vary widely across the world, from 27 per 100,000 in the Middle East, Africa and Eastern Asia to 92 per 100,000 in Northern America. It is the fifth most common cause of death from cancer in women, with an estimated 522,000 deaths (6.4 per cent of the total).
It is also the most frequent cause of cancer deaths in women from regions characterised by lower indices of development and/or income (14.3 per cent of deaths), and the second most frequent citied in regions characterised by higher indices of development and/or income (15.4 per cent of deaths), after lung cancer.
So, ladies, you don’t have to necessarily go braless on this day but do ensure you get yourself checked by your doctor and insist on getting a mammogram that can help detect breast cancer up to two years before it can be felt by the patient or a doctor.
Catching breast cancer early offers you a greater chance of beating it which is why women are encouraged to do a breast exam often. This campaign can also be the chance for you to encourage your friends within the community to do breast exams and also take some time to work together to create a fundraiser or support a local organisation dealing with cancer.
It is important that society looks at this campaign objectively as one that seeks to create awareness rather than one mirrored by exploitive tendencies and purely sexual suggestions.
No Bra Day encourages women worldwide to leave their bras to raise awareness against this dangerous disease. It is an excellent day to support women who have already had breast cancer or are suffering from the same disease at the moment. It is also for raising awareness about the condition to fight for it and cure the disease.
Author: Innocent Jr Robin
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