You want to produce great marketing videos but don’t know where to start. You’ve seen the amazing ones out there, and you know that your company could produce something as great, if not better. But you’re not sure how. That’s the desire of every marketer to produce high-quality, effective videos that get results.
However, many fail because they don’t have the necessary skills to execute their vision or don’t understand the production process. The following guide will show you how to improve your production skills:
1. A Clear and Concise Message
You need to know your objectives before you start filming. What is the main message of your video? What do you want your audience to take away from it? Once you know the answer to these questions, you can start writing your script. Keep it short, sweet, and to the point.
2. A Catchy Title and Thumbnail
The title of your video should be reflective of the content inside and catchy enough to make someone want to watch it. Your thumbnail will show up on YouTube when people scroll through videos and accurately represents your content.
3. Engaging Content
Your marketing video will be much more successful if the content is engaging. People are more likely to watch an interesting and informative video than a dull one. To make sure your content is engaging, you should:
- Keep it short and to the point: People have short attention spans, so it is important to ensure your video is not too long. Ideally, it should be no more than two minutes.
- Make it visually appealing: Use graphics, images, and other visuals to make your video more engaging.
- Use humor: A little bit of humor can go a long way in making your video more engaging.
- Be creative: Be creative and come up with new and interesting ideas for your video to attract many viewers.
4. Leverage the Latest Technology and Equipment
Use a tripod
It would help if you used a tripod when filming a marketing video to keep the camera still and prevent any shaking. If you are filming a talking head, you should ensure that the camera is at eye level. It’ll help to create a more professional-looking video.
Use a Microphone
Consider using an external microphone to ensure that your audio is clear. It’ll help reduce any background noise and ensure that your voice is the only thing that is heard. Besides, if you have more than one person in your video, an external microphone will ensure that each person is heard clearly.
Position the microphone close to the person speaking to ensure their voice is clear and not muffled. If you can’t use an external microphone, position yourself close to the built-in microphone on your camera.
Invest In Lighting
Good lighting is essential for any video. Poor lighting can make your video look unprofessional and make it difficult to see what is happening. Investing in some good lighting will help improve your video’s overall quality.
Edit Your Video
Once you have filmed your video, it is important to edit it to remove unwanted footage, and it can even help improve the video’s overall flow. If you are not experienced in video editing, many software programs can help you to do this.
Consider working with experts who offer professional video production services to avoid technical difficulties. These companies and agencies are creative and use top-notch video submission software to ensure that your final product is high-quality and engaging. Besides, they collaborate with video creators who help turn your idea into an interesting video.
5. Promote Your Video
Once you have created your marketing video, promoting it to get views and generate leads is important. Here are some ways to promote your video:
- Share your video on social media platforms such as Facebook, Twitter, and LinkedIn.
- Embed your video on your website or blog.
- Send an email to your list with a link to your video.
- Create a paid ad campaign on social media or Google AdWords.
- Submit your video-to-video directories and aggregators.
Your marketing video will reach a larger audience and have a greater chance of generating leads with proper promotion. Follow the tips above and adhere to your video marketing strategy. The beauty of video marketing is that you can repurpose and use it in various ways, so get creative and have fun.
Author: McKenzie Jones
McKenzie is your typical Midwestern gal. When she is not writing or reading, she can be found training for her next half-marathon, baking something sweet, playing her guitar, or cuddling up with her golden retriever, Cooper. She loves watching football, the fall weather, and long road trips.